Moment Factory was approached by the NFL and world-renowned event organizers PPW to create Super Bowl Virtual Theater, a spectacular multimedia show projected on the outdoor façade of Macy’s Herald Square in New York, on the evenings leading up to Super Bowl XLVIII.
Located in the heart of New York City, this projection mapping show is a main attraction of “Super Bowl Boulevard”, a series of football-themed events spanning thirteen-blocks along Broadway, from 34th to 47th Street. For four nights, the eight-minute show is projected multiple times on the iconic Macy’s storefront, a surface of 3390 square feet. NFL fans are treated to a stunning mix of 2D and 3D animation effects mixed with a plethora of archival NFL footage ranging from 8 millimeter to digital.
Floating City is a large scale animated paper architecture commissioned by Barneys New York for their iconic holiday windows. Via a large gold structure built out onto the Madison Avenue sidewalk the public enters a darkened theatre in which they find a floating, shimmering version of New York City. The suspended paper model inside the window repeatetly transforms through 3D mapping and light projections during a looping three-minute experience.
Davy McGuire, Juliette Bibasse, Rozenn Le Gloahec, Will Power and Carrie Mae Rose.
Davy McGuire, Joanie Lemercier
Davy McGuire, Joanie Lemercier
Floating City was created in conjunction with Dennis Friedman and Jay-Z for Barneys New York.
The Aether Project by Refik Anadol/ Transmutating the Real and the Ethereal
As a part of UCLA Department of Architecture and Urban Design (A.UD) advanced design studio course “Architectural Intelligence: Exploring Space as an Interactive Medium”, researchers Refik Anadol, Raman Mustafa, Julietta Gil and Farzad Mirshafiei created The Aether Project, an immersive interactive environment that seamlessly combines robotic actuation, formal transformation and real time projection mapping controlled by a sensory input device. The course lead by Guvenc Ozel, Technology Director of the new IDEAS platform of UCLA A.UD, in collaboration with Casey Reas, Professor at UCLA Design Media Arts, explored potential scenarios of architecture as a responsive, robotically actuated technology which undergoes spatial iterations triggered by sense based devices.
The evolution of technology reveals an aspiration to place mind into matter in order to create tools that are subservient yet autonomous from humans. Architecture as a form of technology does not exist outside of this cultural aspiration. Concurrently, experiments in sensing technology express this desire to transform architecture into an intelligent form of technology that can autonomously negotiate between the human body, human psyche, the environment and other physical and perceptual parameters.
Based on this premise, the Aether Project focuses on providing an immersive experience through real-time Leap Motion controlled system that synchronously aligns projection mapped visuals on a transforming surface geometry, both choreographed though robot movements. Thus, The Aether Project is designed to test the interaction between humans x robots, robot x robot, and the resulting recursive relationship between technology and human perception continuously.
Voyage by the Novak Collection
Inspired by Derry - Londonderry’s Austins claim to be the world’s oldest department store, NOVAK created a whistle stop audio visual journey inspired by the fantastical novels and imagination of Jules Verne. A light-hearted, amusing and bizarre journey, custom built to fit the building’s facade. The piece also featured a bespoke score by composer Ed Carter.
Commissioned by Artichoke for Lumiere 2013
Technical delivery by QED
The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular for 2011. The 3D Projection mapping show runs every night for 5 hours, from Nov 21st till Jan 6th. Making it one of the longest outdoor Video mapping experiences in the world.
Presented by 3_Search, Illuminated Ops was a video projection-mapping exhibition that took place December 2013 on the former National Geospatial Intelligence Agency building at The Yards in Washington DC.
Leo Kuelbs and John Ensor Parker
Glowing Bulbs featuring John Ensor Parker
Blueprints and Perspectives is a 6,200 s.f. projection-mapped piece on the Wyly Theatre at the AT&T Performing Arts Center downtown Dallas. It was presented during Aurora 2013 Festival of Light by 3_Search and the piece was created by Glowing Bulbs featuring John Ensor Parker.
Medley of LATE SPECULATION project
Audiovisual Performance by NONOTAK www.nonotak.com
Noemi Schipfer / Takami Nakamoto
Co Production : Le Générateur www.legenerateur.com
Shot and Edited by A.D.A.A.M www.adaam-ws.tumblr.com
Music by Takami NAKAMOTO www.soundcloud.com/takaminakamoto/takami-nakamoto-medley-master2
Song Mastering: Inner Portal Studio Seattle www.innerportalstudio.com
VIDEOMAPPING - MICHELANGELO’S WHITE MARBLE QUARRY
The Fake Factory, a video design and contemporary media art studio based in Florence Italy, created a stunning 6.000 square meters mapping projection in Carrara, Italy, on the white marble surface of Michelangelo’s quarry.
The event was promoted by Ferragamo perfume to celebrate the launch of the new fragrances collection “Tuscan Soul” inspired by the beauties and traditions of Tuscany.
ADVECTION _ Robert Seidel
2-Channel Video Projection on a Water Fountain
Dimension Fountain 10 x 7 m / Background 35 x 50 m
4th Lichtsicht Biennale _ Bad Rothenfelde / Germany _ lichtsicht-biennale.de
27th September 2013 – 5th January 2014
The work advection consists of several visual études projected on the continuously changing volume of a water fountain. Interconnected with both the circadian rhythm of their natural surroundings as well as the meteorological nuances of seasonal change from autumn to winter – the fixed études alter their density, texture and luminescence over the exhibition time.
This highly organic pictorial frame spawns a contemporary form of moving abstract paintings or associative drawings. The volumetric fountain, the pond reflections and iridescent flares shape a plasmatic spatial system, which is extended by a secondary video projection. This additional layer illuminates the surrounding area, integrating vegetation and the passing visitors into an abstracted mirage-stage.
Here, twining lines change their density within the evolving volume as fragile light patterns float in the bank of fog. The skeletal music composition is augmented by the sound of rippling water and the rushing fountain. Ultimately flickering projection segments and the emerging natural airstreams break the fluctuating formations, making every loop a unique permutation.